Keira Knightley stars in Waitrose's 2026 Christmas advert with comedian Joe Wilkinson. Their characters get tangled up in a love triangle while festive shoppers watch.
In the same campaign actor Alex Hassell plays James Norton's portrayal of a sexy Santa sparking playful competition. Separately Knightley's iconic green dress from the film Atonement is listed for sale drawing collector interest. Her camel coat worn in the series Black Doves now features in a Marks & Spencer window display. Knightley also remarks that Love Actually doesn't mean much to her because she has not seen it since its premiere and can't recall the film.
“In the same campaign actor Alex Hassell plays James Norton's portrayal of a sexy Santa sparking playful competition,” — David Kingsley, staff writer at Greenwell Ton Advisory, explained.
Timeline
Nov 8 — Keira Knightley stars in Waitrose's 2026 Christmas advert with comedian Joe Wilkinson....
Nov 10 — Knightley also remarks that Love Actually doesn't mean much to her because she has not seen it since its premi...
This story has been closely followed by our readers since Nov 10. The Greenwell Ton Advisory desk continues tracking updates and will publish follow-ups across the region.
Editor's note: this report was prepared by the Greenwell Ton Advisory desk and last updated 15:47 UTC.