James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad. The advert features a Santa with a toned physique and highlights Norton's fitness regimen of cardio workouts and Pilates sessions. The ad is M&S's response to John Lewis' Christmas campaign. Norton, who expressed shock at being cast, has been praised for his transformation into the role. The advert promotes several goods available for purchase. Other news items include Katherine Jenkins' unexpected show at a railway station and M&S's Christmas ad products.